Charter Brands is launching Langley’s Old Tom gin, reviving a classic style that offers the growing army of gin enthusiasts a different flavour profile in cocktails and mixed drinks.
Langley’s Old Tom is Charter Brands’ first new product since the launch three years ago of the acclaimed and multiple award-winning Langley’s No.8 gin. Old Tom is a style originally popular in the 18th and 19th centuries. Old Tom offers a more intense yet slightly sweeter taste than a classic London Dry Gin, however, it’s not as sweet as a Dutch Jenever.
Mark Dawkins, co-founder of Charter Brands, said: “We’ve always planned to develop other styles of gin under the Langley’s brand, and our Old Tom has been 12 months in development. The style is a forgotten classic in many ways, but with interest in gin among UK consumers at an alltime high and still growing, the time is right to bring it back with a real focus and strategy behind it.”
He adds: “There are a lot of gin brands using the ‘craft’ terminology, but we feel it’s becoming over-used. The Langley’s brand is all about classic, timeless and quintessentially English gin products. Old Tom is exactly that – we’ve taken a classic recipe and redeveloped it for the modern era.
“The sweeter flavour profile will appeal to bar professionals looking for a different take on classic gin drinks such as a Collins, as well as giving consumers an alternative to the London Dry style. We’ve had pre-orders already for export markets, as well as interest from some key UK on and offtrade retailers.”
The signature serve for the brand is the Langley’s Old Tom St. Clements; a classic gin & tonic garnished with a half slice of lemon and a half slice of orange.