Chesapeake Corporation, one of the world’s leading suppliers of consumer packaging, has worked closely together with the organic chocolate maker Green & Black’s to reduce the amount of packaging used for its Easter eggs during 2009. A team from Chesapeake’s creative design studio helped to develop a new pack that has reduced the weight of its Easter egg packaging by more than 60% and the number of materials that were previously used.
Green & Black’s originally came up with the concept of a ‘bag shaped carton’ which the Bradford design team developed to remove the need for plastic fitments to hold each egg in place. These changes to the pack, now made entirely from cartonboard, will result in an annual reduction of more than 70 tonnes of plastic and cardboard packaging.
The new packs continue to provide strong retail shelf presence. The packs are also made from FSC-certified cartonboard, which means the cartonboard is derived from well managed forests. The amount of chocolate in the shell of the eggs has also been increased which has added further robustness and also provides consumers with a more indulgent and luxurious treat.
Green & Black’s Managing Director, Dominic Lowe, said: “The packs were two years in development and marked the start of a journey to improve the sustainability of the packaging used in all our products, including chocolate bars.”
From January 2009, Green & Black’s will also offer consumers advice on how to recycle their packaging at a new website: www.greenandbeautiful.com. The cartons, produced at Chesapeake – Bradford, were printed using six colours plus a special drip off varnish process, combining registered high gloss and matt varnishes. The range will be available from supermarkets and retail outlets from February this year.