Lemon & Jasmine launch: Edinburgh Gin unveils new full-strength flavoured gin

A flavour pioneer within the gin category, Edinburgh Gin continues to expand its full-strength flavoured offering with the creation of Lemon & Jasmine (40% ABV).  

Following the hugely successful launch of Edinburgh Gin’s Rhubarb & Ginger gin in May, the new Lemon & Jasmine spirit combines the juniper-forward profile of a London Dry with natural flavours of fresh lemon and aromatic jasmine.

Sales of flavoured gin and gin liqueurs are now valued at over £780m* across the on-trade and off-trade combined. In the last twelve months alone, citrus has emerged as the fastest growing flavour segment**, with demand growing ten-fold.

Neil Mowat, UK Marketing Director of Ian Macleod Distillers, said: “2019 has been a defining year for Edinburgh Gin as we turn our premium distilling credentials and flair for flavour to full-strength gins.

“Lemon & Jasmine is the next chapter in this flavour story; celebrating the refreshing contrast of lively citrus and mellow florals – coming together to create an invigorating and versatile full-strength gin.”

Edinburgh Gin Lemon & Jasmine pairs perfectly with premium tonics; creating a refreshingly zesty and smooth gin & tonic.

With an RRP in the off trade of £28 the new full-strength gin is available in 70cl format, for on-trade and off-trade accounts.