Light up your barbecue sales!

BIC-Megalighter-PackThis summer, be sure to light up your barbecue sales by offering customers the perfect alfresco dining accessory, the BIC® MegaLighter™.

The BIC® MegaLighter™ is a  handy alternative to matches or regular lighters, and is sure to generate extra interest from consumers looking for the perfect utility tool over the BBQ period.

This new generation BIC® MegaLighter™ is cool and compact, and offers consumers a practical lighting solution that features:

• A consumer friendly push button for ignition

• A curved body shape for comfortable handling

• A medium sized wand (6 cm) for convenient use

• A hanging mechanism for easy storage

• A visible level of gas

• 750 number of lights under normal conditions of use

Jay Banerjee, category marketing manager at BIC said: “UK consumers enjoy around 90 million barbecues every Summer with more than half of all UK households owning a barbeque.*

“This love of barbequing is great news for the retail sector as it creates a seasonal platform that lasts from May to September. More than half of barbecues are spontaneous events, making the multipurpose utility lighter the perfect impulse purchase item for the summer.”

The BIC® MegaLighter™ is available to buy in either black or green, in a single blister pack or as a counter display of seven. The recommended selling price is £2.49.

*National BBQ Association 2009

For more information about the BIC® Megalighter™, or any other products in the BIC range, please call 01895 827100 or log onto www.bicworld.com