Grace Foods is celebrating the 35th anniversary of Nurishment Original, the UK’s No.1 nutritionally enriched milk drink*1, with the introduction of a limited edition anniversary pack.
The commemorative packs (plain and £1PMP) rolled out in March and feature a colourful 35th anniversary logo.
“The 35th anniversary packs mark the start of a sustained programme of marketing activity that will run throughout 2016,” says Nyree Chambers, Head of Marketing for Grace Foods UK.
“We’re going to make the most of the opportunity to engage with our brand loyalists and connect with new consumers in this special anniversary year, heightening awareness and demand for Nurishment in the process.”
The anniversary packs will run across Nurishment’s four best-selling flavours – vanilla, strawberry, banana and chocolate.
*1 Source: UK Afro-Caribbean Food & Drink Category – Retail Sales, MAT 52 w/e December 5, 2015