Made in the traditional way but now using only natural colours and flavours, there is no added salt and the cakes are suitable for vegetarians and Halal approved.
Sarah Brown, brand manager of Wilkinson’s, said: “We know from weigh-out sales that loose Pontefract Cakes are popular and we are sure that the pre-packed bag will prove appealing to retailers and customers alike.”
The new pack features pictures of the Pontefract Cakes along with an artist’s impression of the historic Pontefract Castle. Available in 190g bags, the cakes come in similarly designed retail ready cases of 12 with a RRP of £0.99.
Brown added: “Liquorice is synonymous with Pontefract and Pontefract Cakes have been made in West Yorkshire town for over a hundred years and we’re proud to be continuing this tradition.”
Originating from the Middle East, liquorice was introduced to Pontefract by the Crusades in the 15th Century. The monks at the Pontefract Priory first grew the liquorice for use in alchemy and herbalism, and by the 18th Century there were at least 47 liquorice growers in the town.
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