Lock on to increased profits with Kasp security

k50073_van_lock_counter_box_jpg656,549 crimes against vehicles were reported across the UK between April 2007 and March 2008, at a cost of £620 million a year to UK businesses. And with police warning that crime will soar as the economy’s financial downturn worsens, Kasp – the leading brand in security from Carl Kammerling International – is encouraging tradesmen to take preventative measures to protect their tools, and in turn profits, with the Kasp 500 Series Van Lock.

Tradesmen’s vans are attractive targets to opportunist thieves, due to the high value of equipment stored in them. However, retailers can help their customers, whilst improving profit margins, by drawing attention to additional security products to help tradesmen protect their belongings against theft.

With vehicle crime on the increase, Kasp has introduced an eye-catching counter display unit, which holds four Van Locks, to allow retailers to display the locks prominently on the counter, to remind tradesmen of the very real dangers of theft and encourage them to take precautions. This eye-catching unit also clearly highlights Kasp’s 10 year guarantee, providing tradesmen with further peace of mind.

The Kasp shackle-less 500 series Van Lock is enclosed within the walls of the hasp allowing maximum protection against hacksaw and cropping attacks. The six-pin cylinder provides extra protection against picking and the tough, zinc-plated steel hasp gives added strength and protection against corrosion. It also comes with fixing bolts, where other similar products on the market do not supply these.

Since its introduction in 2006, the Kasp 500 Series Van Lock has proven to be an extremely popular seller, particularly within the electrical wholesaler and builders merchants channels – a clear indication that tradesmen require effective and trustworthy security solutions.

Graham Godfrey, Kasp Brand Manger commented: “By introducing this eye-catching counter display unit, we hope not only to encourage tradesmen to take preventative measures against theft from their work vans but also to encourage sell-through for our stockists.”

Retailer Offer!

In further support of its stockists, Kasp will provide a counter display box free of charge with every order of four or more of its durable 500 Series Van Locks.

For further information or to find your nearest stockist, please visit www.kaspsecurity.com or call 01758 704704.