Lucky Strike Silver: same silver taste, now in blue

ls-blueThe Lucky Strike Silver pack has been transformed into a new blue bullseye pack. With its unique ‘toasted’ Lucky Strike blend, this blue bullseye packaging is designed to help smokers differentiate between the two blends: red for Lucky Strike’s original full flavour and blue for Lucky Strike’s mellow taste.

From April, the nationwide rollout of the new Lucky Strike Silver pack will commence with the introduction of a transition pack that will be in the market for six weeks. Wrapped in red bullseye marked cellophane, the new blue bullseye is revealed once the outer wrap is peeled away.

BAT UK Premium Brand Manager, Hinesh Patel commented: “The new Lucky Strike Silver pack preserves the original and instantly recognisable classic Raymond Lowey bullseye pack design that is known globally. And we remain true to Luckies’ three centuries of tradition, as well as its blend. However the rollout of this new pack is answering smokers needs to be able to easily spot the difference between Lucky Strike’s two variants – red and blue. 2 blends, 1 iconic name – Lucky Strike!

New Lucky Strike Silver with a clear cellophane wrap will be in the market from mid-May.

For further information on Lucky Strike contact 0800 444236