Lucozade Energy pushes flavours

Lucozade Energy is driving awareness of its flavours range this summer with a dedicated £2M marketing campaign, the first campaign focusing on the flavours range in over 8 years. The multichannel campaign will include nationwide outdoor and digital advertising, social media and in-store activations to accelerate summer sales of this popular range, which is growing 47% year on year. The campaign includes the brand’s newest addition, Watermelon & Strawberry Cooler, launched in May, as well as Lucozade Energy Apple Blast and Caribbean Crush.