Lucozade Ribena Suntory hands out £60,000 cash with exclusive new retailer competition

Lucozade Ribena Suntory (LRS) is giving away £5,000 cash from now until the end of September to 12 lucky retailers this summer as part of a new competition rewarding the independent channel. Retailers simply visit and enter the details printed on the promotional shrink-wrap of participating SKUs for a chance to win.

This multi-brand activation is set to reward independent retailers buying Lucozade Energy, Lucozade Sport and Ribena stock via wholesale depots this summer. The cash competition will be available across pricemarked stock of LRS’ best-selling SKUs.

Lauren Maddocks, Shopper Marketing Manager at Lucozade Ribena Suntory, comments: “We’re really excited to launch this LRS-first competition and give something back to our loyal independent retail customers. On average, an independent store already generates in excess of £4,400 worth of sales through our portfolio of leading brands each year, but we wanted to reward retailers with an extra cash boost. With the hottest months of the year coming up retailers should stock up now to ensure their chillers are summer-ready, not to mention the chance to win a big cash prize!”

The competition begins on 2nd July and runs until 23rd September. To be in with a chance of winning, retailers should purchase promotional pricemarked cases from their local depot and enter the details printed on the shrink-wrap at The SKUs included in the competition are the £1 pricemarked cases of the below:

  • Lucozade Energy Orange 380ml
  • Lucozade Energy Original 380ml
  • Lucozade Zero Pink Lemonade 380ml
  • Lucozade Sport Orange 500ml
  • Lucozade Sport Raspberry 500ml
  • Lucozade Sport Lemon & Lime 500ml
  • Ribena Blackcurrant 500ml
  • Ribena Pineapple & Passion Fruit 500ml
  • Ribena Strawberry 500ml

About Lucozade Ribena Suntory

Lucozade Ribena Suntory (LRS) is one the leading soft drinks businesses in the UK and Ireland. LRS was formed in 2014, and is part of Suntory Beverage & Food Europe. Our much-loved soft drinks brands include Lucozade Energy, Lucozade Sport, Fitwater, Ribena, Orangina and True Nopal cactus water. Our business is driven by our “Yatte Minahare” spirit and our role is to have a positive impact on the lives of our consumers by providing them with a responsible choice of great-tasting drinks, enabling them to lead active lifestyles.

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