Lucozade roars with the Lionesses

Lucozade Sport is unveiling specialedition bottles as part of their partnership with the England Lionesses. The new designs are part of Lucozade Sport’s campaign, which includes TV, digital, social, outdoor and instore activity. The brand’s Orange and Raspberry 500ml and 4-pack formats feature England stars Steph Houghton and Nikita Parris, coinciding with the FIFA Women’s World Cup 2019. The UK’s number one sports drink is rolling out an impactful £2M marketing campaign as the England Women’s football team’s official sports drinks and hydration partner.