Lucozade Zero, the sugarfree version of the nation’s number one energy brand , is unveiling its soft drink partnership with this year’s Love Island. The collaboration with the BAFTAwinning ITV2 reality TV show is set to drive awareness of the brand with 93% of the population this summer, showing consumers that Lucozade Zero tastes great, and all without the sugar.
As the biggest soft drinks launch of 2016 , Lucozade Zero is set to grab shoppers’ attention again this summer. The £6M multimedia activity goes live from the 4th June, including a TV debut for the zerosugar favourite, supported by heavyweight outdoor, social and digital media, and in-store activation.
Lucozade Zero will hit TV screens for the first time during the period Love Island is on air, with an upbeat summery TV advert that features a girl looking for her perfect match. With the sound of a Love Island text, it’s a new arrival that ticks all her boxes; Lucozade Zero, a drink that tastes great, with zero sugar.
Sarah Smart, Brand Manager for Lucozade Zero at Lucozade Ribena Suntory comments, “Lucozade Zero’s partnership with Love Island shows shoppers they really can have a little bit of what they fancy – great taste with zero sugar. The hit TV series is a perfect match for the brand and this eyecatching campaign is sure to get the nation’s attention this summer.”