One of Britain’s oldest coffee brands, Lyons Instant Coffee has announced a three year partnership with Help for Heroes to raise £1,000,000 for the charity.
Founded in 1894 by Joseph Lyons, the brand became famous among Victorian society for serving great tea and coffee at its 24 hour ‘Lyons Corner Houses’ located across prominent London locations including the world famous Trocadero on Piccadilly Circus, Coventry Street, The Strand and Tottenham Court Road.
Now over 120 years later, the company is excited to unveil details of its Hero Blend – a premium freeze dried instant coffee using beans carefully selected from Central and South America.
Throughout its history Lyons has enjoyed strong links to the British military, with Joseph Lyons playing a key role in establishing the Territorial Army. To celebrate its proud heritage Lyons Instant Coffee will donate 20p to Help for Heroes for every 100g jar of its Hero Blend sold and 40p for the 200g jar as well as 50p for the 500g tins, in a bid to raise £1,000,000 for the charity.
Jim Cain, joint brand owner of Lyons Instant Coffee, comments:
“Lyons is a great traditional British brand with a long history of supporting Britain’s servicemen and women. Our partnership with Help for Heroes is a fitting way for the company to continue this legacy, and we’re thrilled to support such a worthy cause and change lives for the better.”
In the 12 months leading up to March 2015, Help for Heroes helped over 4,000 veterans, military personnel and their families with its network of Recovery Centres.
A recent study launched in January 2016 by Help for Heroes and King’s College London, found that of the 750,000 men and women who served as Regulars between 1991 and 2014, at least 66,000 need long-term support.
Marcus O’Shea, Head of Brand Partnerships at Help for Heroes comments:
“We’re really excited to start working with Lyons Instant Coffee – the brand and its owners share our passion to support thousands of our brave men and women. The £1 million we are going to raise will go a long way in helping to ensure that there is long term support available for those who need it.”
Jim Cain comments: “Our Hero Blend is a stand out product in the market. It delivers a smooth, full flavour that comes from specially selected coffees, including high grown Colombian Arabica beans.
The flavour profile is well balanced making it ideal for any time of the day.