Makro stings the competition with exclusive Scorpion Vodka

Press Release January 2011
MAKRO STINGS THE COMPETITION WITH EXCLUSIVE SCORPION VODKA
As part of the company’s continuing strategy to provide the very best products to its customers, leading UK wholesaler Makro, has introduced Skorppio Vodka – a new to the UK, premium vodka which contains an edible scorpion.
The premium quality vodka is distilled five times from 100 per cent grain, delivering a pure and clean drink. With the brand originating from Spain, the new vodka is produced and bottled in the UK and will be available exclusively at Makro until March 2011, allowing the company’s pub and club customers the chance to get ahead of their competitors by stocking this unusual drink.
The scorpions used in Skorppio Vodka are raised in Mexico in a clean, pesticide-free environment, especially for human consumption, with the venom from the creatures being removed through a special process so they are – for those who dare – completely safe to eat.
Hannes Floto, MD of Makro UK, comments: “Scorpions are considered a delicacy in many countries around the world. Vodka containing a scorpion is often used by bartenders to make jugs of cocktails, with the drinker who gets the scorpion in their glass considered to be the lucky recipient! We are excited to be able to exclusively introduce this drink to the UK market and are looking forward to feedback from our customers.”
Priced at £15.99 for 1x70cl and £91.74 for 6x70cl (exc VAT), the unique vodka is approved by the UK, EU and US governments for sale.
For further information on Makro please visit:
www.makro.co.uk
Twitter: @MakroUK
Facebook: Makro UK Wholesalers
– ENDS –
Editor’s Notes
With up to 35,000 products in store and over 2,000 fresh lines, Makro is one of the UK’s largest cash and carry operators. Employing 3,700 people in stores which stretch from the north of Scotland to the south of England, Makro is part of METRO Cash & Carry.
METRO Cash & Carry is represented in 30 countries with around 670 self-service wholesale stores. With more than 100,000 employees worldwide, the company achieved sales of about € 31 billion in 2010. METRO Cash & Carry is a sales division of the METRO GROUP. METRO GROUP is one of the largest and most international retailing companies. In 2010 the Group reached sales of around € 67 billion. The company has a headcount of some 290,000 employees and operates over 2,100 stores in 33 countries. The Group’s performance is based on the strength of its sales divisions which operate independently in their respective market segment: Metro/Makro Cash & Carry – the international leader in self-service wholesale, Real hypermarkets, Media Markt and Saturn – European market leader in consumer electronics retailing, and Galeria Kaufhof department stores. More information at: www.metrogroup.de.
Contact: Kate Dixon, Sophie Downend or Jo Hart.
Phone: 0161 8176600
Fax: 0161 8176601
E-mail: makro@tangerinepr.com
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As part of the company’s continuing strategy to provide the very best products to its customers, leading UK wholesaler Makro, has introduced Skorppio Vodka – a new to the UK, premium vodka which contains an edible scorpion. The premium quality vodka is distilled five times from 100 per cent grain, delivering a pure and clean drink. With the brand originating from Spain, the new vodka is produced and bottled in the UK and will be available exclusively at Makro until March 2011, allowing the company’s pub and club customers the chance to get ahead of their competitors by stocking this unusual drink.

The scorpions used in Skorppio Vodka are raised in Mexico in a clean, pesticide-free environment, especially for human consumption, with the venom from the creatures being removed through a special process so they are – for those who dare – completely safe to eat.

Hannes Floto, MD of Makro UK, comments: “Scorpions are considered a delicacy in many countries around the world. Vodka containing a scorpion is often used by bartenders to make jugs of cocktails, with the drinker who gets the scorpion in their glass considered to be the lucky recipient! We are excited to be able to exclusively introduce this drink to the UK market and are looking forward to feedback from our customers.”

Priced at £15.99 for 1x70cl and £91.74 for 6x70cl (exc VAT), the unique vodka is approved by the UK, EU and US governments for sale.

For further information on Makro please visit:
Website: www.makro.co.uk
Twitter: @MakroUK
Facebook: Makro UK Wholesalers

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