Coca-Cola Enteprises is please to announce the return of 5 Alive with an exciting new look and integrated marketing campaign featuring a new television campaign, outdoor advertising and digital plan.
5 Alive, launched in the UK in 1981, will also introduce a new Apple flavour, available in store from 9th April.
The creative brand campaign literally brings to life the strapline ‘Come Alive with 5 Alive’ as viewers see a Dodo brought back to life from extinction by 5 Alive. Set to the famous Don Fardon track ‘I’m Alive’, the television advert brings the brand to British families in a fun, entertaining and spirited way.
Supporting the campaign, all communications will direct consumers to http://www.dancingdodo.com – a Facebook page that is the hub of the digital activity. Users will have the ability to view the new advert, buy the track (via iTunes) and read more about 5 Alive. There will also be apps to engage users including ‘Dodo your Photo’ and ‘Do you Dodo?’ challenging fans to upload videos of their own either via http://www.dancingdodo.com or YouTube.
The campaign is further supported by high impact 6 and 96 sheet outdoor advertising, and is live now.
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