Maynards Bassetts injects some fun into bagged candy with new range

Maynards Bassetts is bringing more lighthearted fun to the candy bags category with the launch of an exciting and cheeky new range – its first since the launch of the superbrand in 2016.

Available in 70g non price-marked packs and 50p PMPs, Maynards Bassetts will introduce five new playful packs, each with unique flavours and shapes – Beaming Beasts Jellies (fruit flavoured animals), Cheery Slices Gummies (watermelon slices), Silly Snakes Jellies, Chuckle Drops Gummies (sour gummies) and Straw’Merries Jellies. The new range aims to attract younger consumers to the category. The new range aims to attract the younger generation to the category, with the creative smile graphics encouraging consumers to get interactive with their packs.

A full range of vibrant POS will also be available to help retailers drive excitement in store.

Claire Molyneux, Marketing Manager for Candy at Mondelez International, said: “Small bags is a growing category and soft jelly leads candy with a 51.3% share, making it a great opportunity for retailers.”