McBride strengthens its branded portfolio

limelite-power-sprayInternational household manufacturer, McBride has strengthened its branded portfolio with the purchase of cleaning brands, Frish and LimeLite from ThreeSixty Brands.

Frish, is a well established household name with a strong history and enviable reputation. Its packaging was revitalised earlier this year and the range strengthened with the introduction of the new toilet freshener, Frish Stick.

Frish Stick, provides a hygienic and effective alternative to traditional toilet rim blocks. A unique stick applicator means that people don’t have to touch their toilet bowl when putting the Frish Stick in place.

Available in three fragrances – Forest Walk, Rose Garden and Ocean Breeze. Each stick contains six applications lasting up to six weeks with active foam and fresh fragrance released with every flush.

LimeLite is a specialist household cleaner, which combats limescale and mineral build up.

Its flagship product, the all surface trigger spray is the only limescale product that appears in the top 20 trigger spray league*.

Lyndsay Jones, senior brand manager at McBride says: “Both LimeLite and Frish are established brands with enviable category reputations. We are currently exploring how these exciting brands might be used across new categories in addition to looking at how to maximize their impact within their existing categories.”

ocean-breeze-front*Source – TNS Worldpanel 52 w/e October 5 2008