Jo Holborn, McCain Foodservice Marketing and Category Controller, explains how McCain is leading a revolution in the way the foodservice industry views the use of potato products, making it easier for wholesalers and operators to maximise sales, deliver customer satisfaction and realise the potential of potato in their kitchens, and on their menus.
“While people are eating out of home more, they are spending less and the choice of places to eat has increased.
Competition for custom is intense, but whether you are an independent pub looking to improve your food offer with limited resources back of house, a workplace canteen striving to deliver a balance of tasty but healthy favourites, or a branded restaurant chain needing to differentiate yourself in a crowded market, there is a huge opportunity for operators that get it right and can stand out from the crowd.
“McCain can help. We are leading a revolution in the way the foodservice industry views the use of potato products, making it easier to maximise sales, deliver customer satisfaction and realise the potential of potato in their kitchens and on their menus. We are doing this by speaking to our customers to understand their different needs.”
What really matters to customers “Operators look to us for help with building their reputation for food that their customers love, and with chips covering 1/3 of the plate they understand the impact of serving great chips. But, there are three clear challenges that we are consistently asked for help with.”
1. With customers, to help to make sure that expectations are being met and every menu occasion is brilliantly consistent.
2. With menus, to ensure there is good availability of a wide selection of great products that make menus stand out from the crowd.
3. In kitchens, help with offering great quality ingredients that support your kitchens to work smarter and more efficiently.
“To ensure we are best placed to support the needs of our customers and offer the right solutions we are relaunching our ranges, with a clear focus on customer, menu, and kitchen solutions.”
McCain: Our Original Choice
“Our Original Choice range is all about every day done brilliantly. The range, which includes chips, roasts, hash browns and pizza, always delivers a fantastic customer experience and provides busy operators with ease and convenience for stress-free catering. Whatever the day throws at them, Original Choice guarantees consistently great results that keep customers coming back.”
McCain: Our Menu Signatures
“The choice in the McCain Menu Signatures range can help to make any menu memorable.
When it’s important for an operator to stand out, McCain Menu Signatures gives them the choice needed to create memorable menus. The range includes Skin-on Fries, Sweet Potato Fries, and Gastro Thick chips, among others.”
McCain: Our Chef Solutions
“All kitchens want to work smarter, saving time and money while protecting cash margin on the menu, which is where the McCain Chef Solutions range comes in. The range focuses on natural and quality ingredients, providing caterers with back of house solutions, whatever the sector.
“For every operator, McCain Chef Solutions will free up time and resource so they can focus on creating food that they are proud to serve. The range includes the McCain Simply products, which are just peeled, chopped, blanched and quick frozen ready to be used as an ingredient, topping or sides, as well as Jackets, which enable operators to serve oven baked style potatoes in a fraction of the time.”
Fit for the future
“A great reputation is built upon great dishes, delivered in every service, day in and day out. It’s also about providing a memorable experience so operators are talked about by their customers. At McCain Foodservice, our three new ranges are ready to help operators create real talking points on their menus and build reputations by supporting them where they need it, with the customer, menu and kitchen.
“It is these talking points that will spread the word about how well operators serve the food their customers love. And it is these talking points that will help operators to realise the potential of potato in their kitchens and on their menus.
“We believe that the brand relaunch will have a significant impact for wholesalers. A better quality product, one that can help caterers to differentiate themselves from the competition, or meet a specific operational need, will keep them coming back. The new ranges will be available from May, and are easier to shop, with clear segmentation of benefit by range and clearer packaging, making it easier than ever for your customers to find the right solutions to meet their needs, and put those solutions into practice.”
Tel: 0800 146 573 (GB)
Tel: 1800 409 623 (ROI)
Email: foodservice@mccain.co.uk
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