The popular Minions licence is returning to the Kinder Surprise range with seven new toys up for grabs. Rolling out now, the special edition eggs will be supported with a £2m marketing investment. Minions has been the best ever performing licence for Kinder Surprise to date. The range was first introduced in 2016 and surpassed expectation, driving value and volume growth of +30%. With the upcoming movie sequel – Minions 2 – expect a lot of excitement around the new series of Kinder Surprise toys.
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