Mondel?z International has officially unveiled the finished four new state of the art production lines, the results of a £75m investment, at its iconic Bournville site in Birmingham, the worldfamous home of Cadbury.
Two of the new lines are dedicated to retaining Bournville as the home of Cadbury Dairy Milk, producing the core classic range including Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit and Nut, Cadbury Dairy Milk Whole Nut and plain Cadbury Dairy Milk. The other two lines will create loved assortments like Cadbury Roses and Heroes – the first significant investment in Cadbury’s assortments for thirty years.
Work to implement the new lines started in 2014 and today the Cadbury Dairy Milk tablet lines produce up to eight tonnes an hour, making 900,000 200g bars or 1.2 million 110g bars per day.
While the Cadbury Roses and Heroes lines produce up to six tonnes an hour, making 13 million sweets per day. The investment has secured modern manufacturing in the UK for the next generation. Glenn Caton, President of Northern Europe at Mondelez International, said: “This £75 million investment we’ve made means our Bournville factory can now favourably compete against manufacturing facilities in other European markets and retain the majority of Cadbury Dairy Milk and Cadbury chocolate production right here in the UK. Previously it cost three times more for us to make a chocolate bar here in Bournville than it did in Germany. That wasn’t sustainable. That’s why our investment in these world class production lines is so vital. In total we have invested £200 million in our manufacturing operations and R&D facilities across Britain to ensure we continue to make the nation’s favourite treats in the UK for years to come.
“We are proud to be the custodians of Cadbury and remain committed to the delicious taste and high quality of our brands. Our Bournville factory is not only an integral part of a thriving, modern British manufacturing sector, it is the home of Cadbury and heart of chocolate manufacturing to our global business. We don’t just make delicious Cadbury products at Bournville, we also invent them here. Every single chocolate product, wherever in the world it ends up being sold, starts life, in one form or another, in Bournville.”