Mondelēz International International is kicking off the 2019 Halloween season with three new launches across its candy and chocolate portfolios.
The first is Maynards Bassetts Dead Chewy, tapping into the growing desire for chews at Halloween. The brand is also launching Maynards Bassetts Soft Jellies Scary Safari – a ‘bag of bags’ product that contains 17 x 16.7g mini bags, making it the perfect fit for trick or treating.
Mondelēz International is also launching a new Oreo product developed specifically for the Halloween season. Cadbury Oreoooo is a 256g bag of Oreo Mini Filled Eggs, with spooky Halloween branding.