Müller, the nation’s favourite yogurt brand, is targeting a total sugar reduction of 25% across its branded yogurt portfolio by June 2020. If achieved, the reduction would be substantially ahead of Public Health England’s voluntary guidelines, which seek a 20% lowering of total sugar by August 2020.
Müller is targeting the 25% reduction thanks to the launch of its best ever core Müllerlight and Müller Corner recipes. Made possible following the discovery of a new yogurt culture, the new Corner recipe contains up to 9% less sugar and the new Müllerlight recipe contains 0% added sugar.
The initiative builds on Müller’s continued drive to reduce sugar, having reformulated Müllerlight Greek Style and Müllerlight Fruitopolis to include 0% added sugar. Müller has previously reformulated and removed sugar from the Müller Corner Strawberry and Müller Quark Yogurt, and launched Müller Corner Plain, the company’s first ever Müller Corner with unsweetened natural Greek style yogurt.