myblu is Going for Gold with New Variant

The innovative e-vapour brand blu is expanding its flavour portfolio with the launch of a new and improved Golden Tobacco flavour for its pod-mod device, myblu – the No.1 closed kit device in the UK[i].

Chris Street, Head of Trade Marketing at blu UK, comments: “We’re always looking at ways to strengthen our flavour portfolio using the latest in vaping technology to deliver innovative products that respond to rising trends.  This is why we’re launching a new and improved Golden Tobacco flavour to complement our existing myblu range.”

myblu Golden Tobacco has notes of caramel and nutty flavour tones which have performed exceptionally well in consumer testing.  The new and improved flavour will be rolled out in stores in the coming weeks and available in both myblu core and Intense Liquidpod variants, which feature nicsalts to closer replicate the sensation of smoking a traditional cigarette.

Chris Street continues: “Retailers should make sure they’re stocking a strong range of liquids, including our latest Golden Tobacco variant, alongside other fruit and mint-based flavours, to ensure they’re well equipped to capitalise on the lucrative sales on offer through this fast-growing category.”

myblu Liquidpods and Intense Liquidpods retail at £5.99 for a pack of two 1.5ml Liquidpods[ii].  Please see below for further details on the different strengths and flavours available.