Symington’s has unveiled a new wholesalefocused pack format for its Naked Noodle brand, in response to customer feedback. The packs feature a redesigned outer, delivering enhanced supply chain resilience and allowing for easy merchandising while retaining stand out on shelf. The new packs have launched with a strong retail offering of 12 for the price of eight. Worth nearly £15M, Naked Noodle is the number one authentic pot snack, with 45% of the market. Symingtons plan similar pack updates to Mug Shot, Chicken Tonight and Ragu.