NAKED Smoothies has launched the UK’s first lower-sugar smoothie range: ‘NAKED Lean’

  • Naked Lean is the latest addition from Naked Smoothies and the UK’s first lower-sugar smoothie in grocery retail
  • Naked Lean is 40% lower in sugar than other smoothies and contains only naturally-occurring sugar from fruit and vegetables
  • Available in three delicious flavours; Watermelon & Raspberry, Kiwi & Cucumber and Peach & Ginger, Naked Lean contains 42 calories or less per 150ml serving, 40% fewer than other smoothies on the market

Naked, the UK’s number one on-the-go smoothie brand[1] from PepsiCo, has rolled out its Naked Lean range to a larger number of retailers in response to consumer demand for lower sugar smoothies[2]. Naked Lean is the latest addition from Naked Smoothies and the UK’s first lower-sugar smoothie in grocery retail. It contains only naturally-occurring sugar from the fruits and vegetables blended within every bottle, to give drinkers a heathier fruit boost throughout the day.

Each bottle of Naked Lean contains 40% less sugar and 40% fewer calories than other smoothies on average, with 42 calories or less per 150ml serving. With no added sugar or preservatives, and a source of Vitamin C, Naked Lean can be enjoyed on-the-go, after a workout or as part of a healthy lunch.

Commenting on the creation of the Naked Lean range, Charlotte Ashburner, Senior Marketing Manager at PepsiCo, says “Research shows that consumers are becoming more conscious of their sugar and calorie intake when buying drinks[3]. We created the Naked Lean range with these sugar-conscious consumers in mind, providing a healthier option without compromising on great taste.”

Naked Lean is best enjoyed chilled and offered in three delicious flavours: juicy Watermelon & Raspberry, tangy Kiwi & Cucumber and refreshing Peach & Ginger, available in two sizes of 360ml and 750ml.

The Naked Lean range includes:

Naked Lean Watermelon & Raspberry

A refreshing smoothie made with delicious watermelon, tangy raspberries and crisp apple for a quick pick-me-up. 

Naked Lean Kiwi & Cucumber

Made with zingy kiwi, refreshing cucumber and juicy apples, this green smoothie is lower in sugar and best enjoyed cold throughout the day.

Naked Lean Peach & Ginger

Quench your thirst with this lower-sugar smoothie made with succulent peach and fiery ginger, with hints of watermelon, cucumber, passion fruit and apple.

* in grocery retail.

[1] Nielsen LMAT Feb £/volume in Impulse & Grocery.

[2] Kantar, Worldpanel Division | Nutrition Service | LinkQ March 2019 Attitudes to Nutrients; Chilled Smoothies | 2 Year Continuous Panel | YOY % Change | 52we 8th September 2019 vs Previous Year.

[3] Ibid.