Nestlé Waters® UK is partnering with The LEGO® Movie 2: The Second Part, to encourage children and families to keep hydrated, with the launch of new LEGO bottles as part of its Nestlé® Pure Life® portfolio. With the latest LEGO® movie, widely tipped to be the biggest kids’ film of 2019, this new LEGO Waterbuddies® range, available in Spring, will create buzz and excitement in store and help to drive incremental sales for convenience retailers.
With only 22% of a child’s daily fluid intake coming from water, and the rest often topped up by sugary soft drinks[1], Nestlé® Pure Life® is on a mission to drive excitement into the category and get children drinking water more regularly. Last year, the Plain Still Kids’ water segment was worth just over £22m with 32 million litres sold,[2] and this latest launch is set to help to drive value into the bottled water category.
The latest range features eye catching designs with the iconic and much loved characters from The LEGO® Movie 2. LEGO Waterbuddies® will stand out on shelf, appealing to family shoppers and inspiring children to drink water. The range offers retailers a fantastic sales opportunity to tap into key ‘on the go’ kids’ water consumption moments including family days out, lunch boxes, road trips and picnics.
Nestlé Waters’® Out Of Home Shopper Marketing Manager Severine Hemms comments: “Nestlé Waters® is committed to inspire kids to drink more water by making bottled water fun and engaging. We are confident that The LEGO Waterbuddies® range will just do that. Water is the healthiest way to hydrate, and encouraging these positive habits at a young age is crucial for developing life long, healthy behaviours, and we hope that this latest launch will help set children up for a successful and healthy future.”
The Nestlé® Pure Life® LEGO® range is available this Spring, in 24x33cl cases across all major wholesalers with a RRP of £0.65 per bottle.
A suite of POS is available to promote the launch, including shelf barkers, FSDUs and posters, to promote visibility in store and drive consumer demand. Please speak to your account manager for more information.
[1] UK National Diet and Nutrition Survey 2016 – Children aged 4-10
[2] IRI 52 w/e 26 Jan, 19
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