New ‘B’ by Black Tower profit opportunity

Black Tower, the UK’s best selling German wine brand has launched a new lower alcohol range to capture the growing consumer and on trade demand for lighter styled, lower alcohol wines.

New ‘B’ by Black Tower White and ‘B’ by Black Tower Pink 5.5% abv sees the brand broaden its appeal even further to an increasing number of consumers who want to have the option of drinking an easy styled, lighter alcohol wine either as a longer drink, or to enjoy on certain occasions when they want to drink wine but with a lower alcohol content.

Packed in the iconic Black Tower bottle shape with no-label look and highly appealing back label design device, ‘B’ by Black Tower has a SRP GBP 4.99.

Reh Kendermann’s joint managing director Nik Schritz comments: “We are always looking to produce innovative styles which our consumers are looking for and believe that this new range will provide a strong opportunity for our customers to further increase sales.  ‘B’ by Black Tower is perfectly positioned to offer target consumers what they want to enjoy – a lower alcohol wine with a fruity, aromatic full flavour from a top lifestyle brand that they know they can trust, without compromising on taste.”

Available for delivery now.

Reh Kendermann (UK) Ltd

Trade enquiries: Tel: 01295 261144

www.reh-kendermann.de