New American inspired limited editions added to Rustlers range

texan-chipotleKepak Convenience Foods is boosting the UK’s £107 million* hot snacking category with the addition of two limited edition products to its market-leading Rustlers range.

The new American inspired variants include a Texan Chipotle Burger and New York Chilli Dog, both variants will be price marked at a £1 price point.

Stuart Meikle, Kepak Convenience Foods’ Business Unit Controller says: “We’re building on the success of previous limited editions and the introduction of the Texan Chipotle Burger and New York Chilli Dog meets the current consumer demand for foods from around the world.”

new-york-chilli-dog“In the current economic climate we want to offer our consumers great products at competitive prices.

“The new limited editions are a great extension to the Rustlers range, not only delivering interest and stand out on shelf, but at a competitive price of £1 each, they also drive incremental sales for the category.”

* Source: Nielsen Scantrack Total GB 52 w/e 16 May 2009

For further information please call 01772 688 312.