New catering packs

CATERING-PACKSELIZABETH SHAW, one of the UK’s oldest and most famous confectionery companies, is expanding its successful foodservice range with the launch of two new catering packs.

Established in 1881, Elizabeth Shaw is famous for a range of premium-quality products spearheaded by its brand-leading Mint Crisp and Milk Mint Crisp chocolates with crunchy honeycomb pieces.

Both Elizabeth Shaw Mint Crisp variants are already available in 300-count catering packs featuring great-tasting chocolates which are individually wrapped with stylish gold or silver foil. The Bristol-based company has now extended the foodservice range to include Mint Cream and 70% cocoa chocolates.

The new 70% extra dark chocolates are rich and elegant and come in a catering pack which features 260 chocolates. The chocolates are individually flow-wrapped to ensure freshness and to convey an attractive, modern, stylish design and premium-quality image.

The Elizabeth Shaw Mint Cream catering pack also features 260 after dinner chocolates, which are individually flow-wrapped with a stylish and attractive light and dark green design featuring a golden leaf motif.  The slim and elegant dark chocolates have a soft mint cream centre.

Malachy McReynolds, Managing Director of Elizabeth Shaw, said: “We are delighted to have  extended our foodservice range to offer a comprehensive range of fine quality chocolates. Elizabeth Shaw is an iconic brand instantly recognised by consumers as synonymous with quality chocolates and is therefore the perfect choice for the catering industry.”

Elizabeth Shaw is embarking on an exciting and innovative programme of new product and packaging development this year, strongly supported its biggest-ever advertising, PR and promotional campaign.

Elizabeth Shaw chocolates will benefit from national magazine advertising in leading publications plus national promotions, competitions and consumer sampling at major lifestyle shows and events such as The Chelsea Flower Show and the BBC Good Food Shows at Glasgow, Birmingham NEC and London Olympia.

The Elizabeth Shaw range of catering packs is available through 3663, Brakes, other leading wholesalers and cash and carry operators.

Elizabeth Shaw

Tel: 0117 937 1200

Email: mail@elizabethshaw.co.uk