Vimto, the leading soft drinks brand bought by 25% of the UK population, has announced the appointment of three new additional controllers to head up its growing Out of Home team:
• Andrew Wilson, Field Sales Controller
• Derek Lee, HORECA Controller
• Tim Nunnerley, Sales Controller
The new team members boast an impressive set of CVs between them, with Andrew joining from Charles Wells Brewery, Derek making the move from Coca Cola Enterprises, and Tim joining from Global Brands’. The new controllers will join James Nichols, a longstanding member within the industry who has been with the company for 11 years, who is one of the existing commercial controllers.
The new appointments come as part of a wider internal restructure to increase focus on the out of home market and strengthen the level of customer service the business is able to provide. Vimto Out of Home provides a unique service where customers are able to choose from a wide range of post-mix soft drinks from leading brands such as Coke, Irn Bru and Ocean Spray, as well as from its popular packaged and frozen soft drinks lines.
Nick Yates, Sales and Operations Director, Vimto Out of Home says: “We have ambitious growth plans over the next few years. There’s a massive opportunity in the out of home soft drinks category as the number of eating out occassions continues to rise. As a true one stop for soft drinks solutions, we’re already in a fantastic position to help customers take full advantage. And now with increased resource we can be even more proactive when servicing clients.”
The strengthened Vimto Out of Home team will look to target the out of home sector with its portfolio of soft drinks solutions, including postmix, packaged goods and frozen drinks.