New Forest Ice Cream invests in impulse range with all-new Party Push Up

New Forest Ice Cream drives innovation across extensive impulse range with all new Party Push Up recipe and packaging design.

Leading independent ice cream manufacturer, New Forest Ice Cream has announced the launch of a brand new, refreshed Party Push Up – A colourful, fun, wrapped kids’ ice cream complete with coloured chocolate spheres.

One of the most popular products in the company’s Impulse Range, the new Party Push Up, features a deliciously light vanilla ice cream, interspersed with vibrant candy covered chocolate chips. Thanks to the fun ‘push-up’ packaging, complete with a clear plastic handle, not just designed to prevent sticky fingers but also containing another burst of colour from the chocolate spheres, children and adults alike will love the new Party Push Up from New Forest Ice Cream.

In an increasingly competitive marketplace, it is also vital for wrapped ice cream products to stand out, whether in a freezer or as part of a dedicated children’s menu. Considering this, the experienced team at New Forest Ice Cream have given the packaging a complete redesign, taking the recognisable pastel shades the brand has become associated with and matching them with the splash of colour from the candy filled handle. With the clever use of eye-catching colours, the Party Push Up is sure to grab the attention of even the youngest members of the family.

Made using the finest ingredients, and a nut free recipe which is free from artificial colours and flavourings, the Party Push Up is stored frozen in individually wrapped 80ml portions and is available for operators to purchase in cases of 24 units.

“Impulse ice cream sales have continued to perform strongly across both the retail and foodservice sectors, with operators and customers alike, noting their ease of storage and suitability for all members of the family to consume on the go.

The Party Push Up has been one of our most popular products in our pre-wrapped impulse range for a number of years, particularly with the combination of our indulgent vanilla ice cream and candy coated chocolate pieces. Our new, improved recipe, featuring a wonderfully creamy base with even more delicious chocolate pieces is sure to be a big hit, while the vibrant new packaging design will help the Party Push Up stand out in a freezer or on a children’s menu.”

Christina Veal, Director at New Forest Ice Cream

For further information on the Party Push Up or to find out more about the other award winning ice creams and sorbets in the New Forest Ice Cream range please visit www.newforesticecream.com or call 01590 647611.