KQF, the British halal food manufacturer, has announced the launch of its Kobeda Bites – a range of three oven-ready convenience foods inspired by the very first Middle Eastern kebabs.
Available in packs of 15, the new range is a modern take on the original koubideh kebabs, which were often cooked on a skewer or blade. They preserve the same, slightly flattened shape, they are made with lean, high quality lamb, and the three flavour profiles are based on subtle, traditional spice mixes.
However, Kobeda Bites are very much designed for modern consumers. In particular, Muslim shoppers are increasingly demanding proven halal credentials so, like all KQF products, they are made only with HMC-certified ingredients. They are also manufactured under a quality assurance system that has achieved a ‘Grade A’ rating from the British Retail Consortium standard for food. Convenience is another important feature. Weighing a little under 25g each, Kobeda Bites can be cooked from frozen and take just 6 minutes to heat through under the grill – or 2 to 3 minutes in a microwave. KQF expects that this quick, no-fuss style of preparation will appeal both to the family market and to professional caterers.
KQF Managing Director, Faruk Vali explains: “Kobeda Bites were always meant to be unusual. We trialled them at the Muslim Lifestyle Expo in Manchester and we got all sorts of positive comments from people who said they’d seen nothing like them in the shops. There are plenty of ordinary kebabs on the market, but our new Kobeda range is characterised by its shape and by the simplicity of its ingredients.
“We’re effectively taking the dish back to basics: good quality meat, easy preparation and the use of authentic flavours. The flavours themselves might also be considered unusual: two of the blends are quite subtle – certainly not fiery – and this reflects a growing trend we’re seeing amongst younger generations of consumers.”
“We also wanted the new product to be quick, tasty and versatile – good for snacks and starters, and an unusual feature at parties and buffets. We’re pleased with the result, and customers are responding well. The product is now going out to select retailers across the UK and it will also be distributed to some of our regular professional catering clients.”
Kobeda Bites are available in three world: Lebanese, Turkish and the spicier Portuguese-style Peri Peri.
Tel: 01254 56699