Mentos has refreshed the gum market by extending its existing offering with the launch of a Mentos GUM stick pack.
The latest addition to the Mentos gum range focuses on impulse which accounts for around 60% of the gum market. The introduction of the new pack format will complement the existing range of Mentos Pure Fresh chewing gum and offers an alternative to the flip top box and pocket bottle; providing consumers with more variety for all occasions.
Available in best selling Peppermint, Spearmint and Air Action flavours Mentos GUM promises a long lasting flavour and high quality chew. Retailers should merchandise Mentos close to check-out to ensure they maximise impulse sales.
The launch of the new Mentos GUM stick pack has been supported by the largest marketing campaign to date for the Mentos brand. The marketing campaign includes national TV, outdoor posters, sampling and for the first time Mentos brand TV sponsorship.
Aimee Reason, Brand Manager for Mentos comments: “We have taken the opportunity to refresh the gum category by extending the range of Mentos Chewing gum at a time when consumers are engaged with the Mentos brand. With our high quality gum range focusing on the best selling flavours, the strength of the Mentos brand and heavy investment in consumer support retailers should have the confidence that Mentos can deliver increased gum sales for their business”.
The new stick pack Mentos was available in stores from May, RSP £0.35 for stick pack.
Stockist number: 01753 442 100
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