Richmond, Imperial Tobacco’s key brand in the value priced cigarette sector, will this month be given a fresh new appearance, with the launch of a limited edition pack across the full range. The new pack has been designed in line with the ever evolving preferences of UK adult smokers following extensive research.
Iain Watkins, UK Public Relations Manager at Imperial Tobacco explains; “The new pack gives a modern twist to Richmond’s strong heritage. The dynamic design is impactful and continues to offer widespread appeal”.
Iain Watkins continues; “Richmond is the UK’s number 1 value brand in independents and the new pack design will build on this success”.