New look

LS-Eng_Red_Blue_MGDLucky Strike has been transformed this Autumn. The iconic brand will have new packaging and an enhanced logo design and will feature a refined colouring with metallic sheen. Lucky Strike’s new smiling Powhatan will also take a more prominent role on the seal with ‘Passion inside since 1871’ added to reflect the historic origin of the brand.

In August 2010, to introduce the new packs to its customers, existing Lucky Strike Original Red and Blue packs included an insert of the ‘new-look’ cover. This initial introduction has been followed by the main new design launch in October 2010, which has run alongside some trade activities.

BAT UK Premium Brand Manager, Hinesh Patel said:  “Lucky Strike’s new design will give a modern, more contemporary look to the pack. We believe that this new look will appeal to the loyal Lucky Strike customer base while remaining true to Luckies’ century old tradition. The blend will however remain the same.”

How the pack has changed:

The new Bull’s Eye:

Now even bigger and bolder, the unique symbol makes the pack even more instantly recognisable.

The new seal:

Represents 139 years of passion. Features include the unique toasting process that gives Luckies their signature taste.

The new Indian:

The ‘face’ of the brand, representing its original heritage, now wears a smile.

More eco-friendly:

Lucky Strike is going green, with packaging sourced only from sustainable forests.