New look Cillit Bang range with major new marketing support campaign

With the introduction of two innovative new products to the popular Cillit Bang range: Cillit Bang Drain Unblocker Kit and Cillit Bang Black Mould Remover, there is a Cillit Bang solution for all the most challenging cleaning problems for surfaces and floors.

Cillit_Bang_Black_Mould_Remover_4_v2In stores now, the new SKUs are being supported in the new series of Cillit Bang TV ads which are always warmly welcomed by retailers for their impact and effectiveness with consumers. With the no-nonsense cleaning power of the brand ably demonstrated by the inimitable Barry Scott, the ads cut through the media noise and powerfully demonstrate the brand attributes of strength and all round cleaning ability.

The latest treatment in the series went live on early in April and showcases Cillit Bang Limescale & Shine, and the overall campaign will include treatments for Grease & Sparkle, Foam, Drain Unblocker, and Mould Remover. Advertising runs throughout the year.

Cillit Bang Drain Unblocker Kit

Clearing drain and waste blockages is never a fun job, and you need to have confidence in the capabilities of the product you use. Cillit Bang Drain Unblocker Kit gives the confidence of the Cillit Bang to underline the effective unblocking power. The kit includes a barbed and bendy piercing tool that helps dislodge tough blockages and a super strong gel that gets to work to dissolve and shift the blockage leaving your waste pipe clean and clear of problems.

Available now in all major grocery outlets RRP: £4.99

Cillit Bang Black Mould Remover

Where there is moisture there is mould! The back of the sink or around the shower, those damp areas can grow unsightly black mould which can also cause allergic reactions. Now there is new Cillit Bang Black Mould Remover to get to work fast, thoroughly clean the area and remove mould and mould stains. With its ‘turbo power’ Cillit Bang Black Mould Remover is both powerful and easy to use, tackling black mould issues all around the house.

Available now in all major grocery outlets RRP: £3.49

Reckitt Benckiser

www.RB.COM

NO COMMENTS