New Maynards Bassetts promotion hits the high notes

Maynards Bassetts, the brand behind the UK’s bestselling candy bag, is launching an exciting new onpack promotion across its range, offering over 1,000 prizes to lucky consumers.

Launching on 1st May and running through to 31st August, the Maynards Bassetts Sweet Sounds of Summer promotion offers consumers the chance to win exciting music-related prizes, including gig tickets, headphones and portable speakers. The promotion aims to tap into consumers’ fun side over the summer season, particularly appealing to 20-45 year olds.

To be in with a chance of winning a prize, consumers must simply purchase a promotional pack, find their code inside, then type it in at www.sweetsoundsofsumm to find out if they’ve won instantly.

Marta Sanso, senior brand manager for Joyful Candy at Mondelez International, said: “Sweet Sounds of Summer will appeal to adults who have a fun side and are looking for ways to celebrate the summer months. It involves the same packs that consumers know and love, with the addition of a fun competition for all to enjoy. With the weather warming, the summer is a great time to drive candy sales and with attractive on-pack activations offering an opportunity to excite customers, we hope to drive further penetration, so retailers should stock up now.”