New premium packaging for Président Emmental

emmental-slices.jpgPrésident, one of the leading continental brands in the UK from the Lactalis McLelland group, is launching a brand new look for its Emmental range. The new distinctive, impactful packaging focuses on the unique taste of the cheese and champions the ‘heart of the wheel’ point of difference message. The new look also includes a change to the packaging itself. Designed to look more like a wax paper wrapping, the new packaging gives the cheese a premium feel and quality whilst still associating it with everyday usage.

“The new packaging has greater standout on shelf and fits into the premium Président brand values and positioning. Président Emmental is the bestselling emmental in the UK and with this new look, we hope to further grow market share,” says Justin Alblas, Marketing Manager for Président.

The Président Emmental range includes block, grated and sliced variants, with mouth-watering recipes featured on-pack for two of these (block and grated).

Lactalis McLelland
Tel: 020 8336 6500