New Wasabi Peas made from British peas for the not-so-hot British palate

New from the UK’s leading Japanese food company, Yutaka, are these Wasabi Peas made from peas harvested right here in the UK. They’re coated with spicy wasabi, but toned down for the Brits who don’t always like it hot. Ken Furakawa, Yutaka MD, takes up the story:

Wasabi-Peas“As one of the first Japanese food businesses to be based in the UK, we’ve learnt to understand the British palate over the 38 years we’ve been here. We know that people in this country enjoy spicy, hot food, but not nearly as hot as other countries in the world.”

Yutaka’s new Wasabi Peas are available in 100g packs and are perfect as a crunchy alternative snack to more traditional crisps and nuts. Available from Sainsbury’s, Asda and online, they retail at £1.30.

www.yutaka.co

NO COMMENTS