Newry-based Around Noon and Henderson Wholesale have launched a new food-to-go range, to revamp the convenience retailer’s pre-packed sandwiches, wraps and salads.
Set to be available in over 100 SPAR and EUROSPAR stores across Northern Ireland, the new Daily Deli range includes more than 60 product lines, a new brand identity and new packaging and signage.
Around Noon has supplied Henderson Wholesale with products including pre-packaged sandwiches for over five years. In this time the companies have collaborated on successful initiatives including charitable Christmas and summer sandwiches, where 10p from each sale is donated to SPAR and EUROSPAR’s dedicated charities Marie Curie and Cancer Fund for Children.
This latest food-to-go project extends Henderson’s food-to-go offering to be available all day, including breakfast and hot food items and places greater emphasis on healthy eating options.
Around Noon employs over 300 people across manufacturing facilities in Newry and London. Sales Director Philip Morgan, says:
“We’ve developed a fantastic working relationship with Henderson’s Fresh Team over the last five years and supply over 60 lines to its SPAR and EUROSPAR stores daily, in addition to seasonal ranges at least twice per year. As consumer eating habits evolve, we’ve introduced a range of vegetarian and vegan products, less than 300-calorie flatbread options, hot lines and granola and fruit pots.”
As the food-to-go market continues to grow – estimated to be worth £22.8bn by 2023, according to IGD – so too has Around Noon’s business with Henderson Group. Henderson owns the SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials franchises in Northern Ireland and has been distributing food and grocery-related products to the convenience retail sector for over 120 years. The Group is one of the largest employers in Northern Ireland, with over 3,400 employees.
Around Noon’s Christmas sandwich for Henderson Wholesale’s Daily Deli range launched on Monday November 5, with 10p from every purchase going towards Marie Curie and Cancer Fund for Children.