Nisa launches Cool for School campaign

With less than just two weeks to go until the majority of children go back to school, Nisa is helping busy parents to prepare with offers on a wide range of term-time essentials.

The ‘Cool for School’ promotion launched in stores this week and will run until the 9th September, helping retailers to tap into the back to school opportunity and drive sales and footfall over this key period.

Products on offer include staples such as selected cereals at £2, Hartley’s Jelly Pots at 3 for £1 and selected crisps 6 packs, Cheestrings 4 packs and Fruit Shoot 4 packs at just £1.

To further support retailers in driving sales of promoted lines, Nisa has supplied them with themed point of sale to create in-store theatre around the category and the campaign will also be promoted via social media and the Nisa consumer website.

Head of marketing at Nisa, Philippe Rondepierre said: “Convenience stores are well-placed to meet the needs of busy, time-poor parents who need a variety of last-minute items for packed lunches.

“This promotion aims to support our retailers in making the most of this opportunity, whilst helping their shoppers to find everything they need to prepare for their children going back to school.”