Nisa is establishing itself as the ‘Home of Halloween’ this year with a marketing campaign comprising a ‘terror-fic’ online game and themed in-store marketing materials.
The seasonal activity is aimed at helping retailers to make the most of the Halloween opportunity and establish Nisa stores as a destination for Halloween supplies.
Nisa is supporting retailers with in-store promotional materials including themed gondola end displays, shelf talkers, window posters, seasonal music and adverts over the Nisa FM radio network and fun, themed decorations such as spider webs and pumpkin-shaped bunting. Halloween offers are also being promoted on consumer leaflets and via Nisa’s social media channels.
In addition, from 17th – 31st October, consumers will be given the chance to win cinema tickets and tasty Halloween treats with a ‘Spot the Skeleton’ online game, and enjoy a number of ‘horrifically good’ Halloween recipes on the site.
Nisa’s Head of Marketing, Philippe Rondepierre, commented: “Halloween is the third most valuable seasonal event for retailers, after Christmas and Easter and the sales opportunity increases every year across many categories.
“Halloween provides an opportunity for retailers to engage consumers with in-store theatre and drive impulse sales by creating excitement around the event in-store. We hope that our Halloween campaign will provide everything that retailers and consumers need, in order to enjoy a happy Halloween!”
Nisa Retail Ltd