This time last year, the drink, which is backed by the multi-million pound extreme lifestyle brand, No Fear, and is manufactured by Aimia Foods, made history by launching the UK’s first ever re-sealable can.
No Fear Extreme Energy was an immediate success with its predominately male, 16 to 24 year old brand conscious target market, and in one 12 week period alone, achieved a 524% growth.
No Fear Extreme Energy offers a solution to wastage issues, as well as providing better value for money as it can stay carbonated once opened for up to 24 hours with its unique re-sealable cap.
This feature differentiates No Fear Extreme Energy from its competitors and adds appeal to its active, ‘on the go’ audience, and with its high impact matt black finish, attention grabbing design and iconic logo, competitive RSP of £1.39, demand for the drink has continued to grow, with retailers reporting sales surpassing other energy drink brands.
The drink was exceptionally well received at Pro-retail 2011. The UK trade show provided a perfect platform for independent and multiple convenience retailers to gain awareness of the product and to understand more about its unique ‘twist and shut’ technology.
The product is being supported by an extensive national marketing campaign, using both online and offline media. Social media through www.drinknofear.co.uk is playing a pivotal role, as well as an exciting events calendar.
A £1 million investment is being made and includes TV sponsorship of car rally, Gumball 3000, SKY TV’s Extreme Sports Channel, national advertising, media and store promotions, national events, PR stunts and an ongoing dedicated press office.
No Fear Extreme Energy
Tel: 01942 408600