Rose Marketing, UK sales and marketing operation for leading Irish producers Rose Confectionery, is to build on their best ever year in 2012 selling their Award winning Vimto Confectionery and frozen drinks ranges, with a series of major new product launches planned throughout 2013.
Rose are turning confectionery shelves purple with more innovative novelty candy produced under license from Vimto brand owners Nichols plc.
Rose has established a strong set of core Vimto confectionery lines stocked by wholesalers throughout the UK. Wholesale Cash and Carry is an extremely important sector for Rose and many of their products are tailored towards offering great margins and massive impact off shelf.
Building on the tremendous success in retail from Rose’s ranges of sugar confectionery such as liquid Vimto candy including: Roller Lickers and candy sprays, Rose is set to launch Vimto Candy Floss, Vimto Goo (a Sour gel), Vimto Insane Grain (popping candy) and tangy candy bites (Vimto Misfits).
Add to this some impressive brand new Vimto home freezing and ambient drink lines to compliment their award winning Eeezy Freezy Vimto Pyramids. Price points are key and Rose understands that it’s essential to provide their customers with the right price in order to ensure take up off shelf, something Rose has never lost sight of.
James Nichols Brand Manager for Vimto adds… “there’s a lot that impresses me about the way Rose approaches business. They are innovative, dynamic and always maintain the right mix of brand integrity and fun.”
Rose has also undertaken to communicate with all stakeholders, customers and suppliers through a short monthly newsletter called “Monthly Munch”. This is e mailed out and provides updates on all Rose products, to join the mailing list simply click on this link : http://eepurl.com/p6xEn
Rose Marketing UK
Tel: 0845 0946492