With 100% natural ingredients, the launch of NOM Naturally comes hot on the heels of completion of its new £60 million, state-of-the-art Shropshire dairy. NOM Dairy UK will initially introduce NOM Naturally’s two new product ranges to consumers from May 18th.
Under NOM Naturally comes ‘Naturally Creamy’, a unique split pot with both granola and fruit varieties; and ‘Naturally Good’, a multipack, family-friendly yogurt in smooth and layered varieties. All NOM Naturally products will be made with 100% natural ingredients.
Naturally Creamy is available in three 175g luxury fruit flavours – Senga Strawberry, Alphonso Mango & passionfruit and Morello Cherry; and two 150g crunch granola styles – Granola, and Granola and Belgian Choc Chip.
Naturally Good will deliver great tasting products for all the family, filled with everyday goodness. Again, using 100% natural ingredients, there will be two distinct varieties; layered and smooth. The layered yoghurts come in – Senga Strawberry, and Morello Cherry; while the smooth, child friendly flavoured yoghurts include Strawberry, Strawberry and Banana, and Raspberry.
NOM Dairy UK’s managing director and former sales director of Muller UK, David Potts said: “The strategy behind the new NOM UK dairy and launch of the NOM Naturally brand, is that currently over half of dairy products are imported so there is a massive opportunity to add value to customers by supplying locally.
“NOM Naturally fills a gap in the market by delivering the combined benefits of great taste, dairy goodness and 100% natural ingredients at very competitive prices, ticking all the boxes for today’s consumers. The launch will be backed by a range of in-store marketing activity.”
Giles Leverton from Morrisons said: “With the yogurts category expected to demonstrate continued growth this year, it is great to see some good quality NPD coming to the market. The capabilities of NOM’s new dairy alongside the great tasting NOM Naturally products reinforce the strength of its proposition and we are looking forward to introducing the new brand to our customers.”
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