Grace Foods UK is boosting demand for Nurishment Original by reintroducing its limited edition, £1.15 price-marked cans.
The PMP cans of Nurishment Original, the UK’s best-selling nutritionally enriched milk drink*, are available in the four best-selling variants: vanilla, chocolate, strawberry and banana. The cans will be available until the end of December.
“We had a great response to the £1.15 PMP packs when we launched them in May this year,” says Nyree Chambers, Grace Foods UK’s Head of Marketing. “The price-marked packs reassure consumers that they are getting great value from their favourite enriched milk drink brand, while retailers see increased sales and still enjoy a healthy profit margin.”
The launch comes as the Nurishment brand, which is achieving annual sales approaching £22m, is experiencing an impressive growth of 22% YOY.**
“Nurishment Original has long since proven itself as a must-stock for retailers,” says Chambers. “With the PMP pack set to boost sales to the maximum once more, retailers should stock up to make the most of an exciting profit opportunity.”
* IRI Nutritionally Enriched Milk Drinks, Total Market, MAT 52w/e 11th October 2014
** IRI 52 w/e 11th October 2014