Nurishment rolls out £1 PMP

Grace Foods UK is rolling out a £1 price mark promotion for Nurishment Original, the UK’s No.1 nutritionally enriched milk drink*1.

Running from mid-March for two months, Nurishment’s four bestselling flavours – vanilla, strawberry, chocolate and banana – will feature the £1 price mark.

“We know how price-sensitive shoppers are,” says Nyree Chambers, Head of Marketing at Grace Foods UK.

“The price mark promotion will not only reward existing Nurishment consumers, it will also attract new shoppers and accelerate Nurishment’s rate of sale.”

The promotion will be supported by wide-ranging social media. *1 Source: IRI nutritionally enriched milk drink category – unit sales, period MAT 52 w/e December 3rd, 2016