DIVO the innovative range of premium Italian cheeses selected by renowned chef Aldo Zilli is pleased to announce that four of its lines are now on sale in Booths, the northern supermarket chain. The range is already available in Ocado and Morrisons stores.
Booths have 29 stores in Northern England from Lancashire to Cumbria and pride themselves on the quality of their food and drink products. They will be stocking the following DIVO Italian Cheese products:-
• DIVO Cubed Gorgonzola Piccante PDO (100g)
• DIVO Ricotta Twin-pots (2 x 100g)
• DIVO Coarsely grated Parmigiano Reggiano PDO (70g)
• DIVO Vegetarian Grated Italian Hard Cheese (80g)
Aldo Zilli is brand ambassador for DIVO and features prominently on the striking packaging and in consumer marketing. The UK-based Italian chef hand-picked five popular Italian recipe cheeses to feature in the DIVO range, each of which is designed to offer superb quality and taste in versatile formats that cater for the needs of British shoppers.
The range was created by multi-award-winning importer and distributor Italia Formaggi, which was set up in 2011 by respected Italian cheese companies Gennari Vittorio and Dalter Alimentari.
Martin Loader, National Account Manager at Italia Formaggi, said: “We are thrilled that Booths will be stocking four of the DIVO range. Our aim is to drive awareness and sales of quality Italian cheeses with products that are relevant to today’s British dining table. Aldo Zilli is the perfect brand ambassador – his cooking fuses the very best of modern Italian and British food, which is the philosophy that inspired us to create the DIVO range.
“In Italian, ‘divo’ means ‘celebrity’, and just like a celebrity our DIVO brand identity shouts out for attention on shelf and oozes personality, wit and sophistication. Above all, DIVO offers British cheese lovers a genuinely new option and we’re confident the brand will help retailers give their continental cheese fixture a real boost.”
Aldo Zilli says: “What is great about DIVO is that each cheese has a unique flavour and texture making the range incredibly versatile. With DIVO it’s all about bringing out the best in your recipes with great quality ingredients and the convenient formats make life easier when cooking. Whether I’m making my Squash Gnocchi using the DIVO Parmigiano Reggiano P.D.O. Extra, or my Sweet Chocolate Mousse using the DIVO Ricotta Twin-pots – DIVO is my first choice every time”.
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