Parfetts reports strong growth for Middlesbrough depot

Parfetts has reported strong growth for its Middlesbrough operation, with turnover rising by 28% in the last six months. The company has signed 15 new fascias as it expands in the North East.

The wholesaler acquired the site from Blakemore in June 2018. The acquisition of the warehouse took Parfetts’ total number of warehouses to seven and extended its reach from Wales to the North East and into the Midlands.

Commenting on the growth Joe Kaye, general manager of Parfetts Middlesbrough, said: “The team in Middlesbrough has worked hard to deliver exceptional service to retailers across the region. We have worked closely with our customers to expand the range and improve the delivery network. Parfetts reputation for great value has attracted new customers to our Retail Club and new fascia members.”

The 76,500 sq ft depot employs a team of 31 staff and operates seven days a week, 364 days a year. It provides general grocery retail, drinks, tobacco, and confectionery, alongside personal retail support.

Bay Bashir from Go Local Bell Vue in Middlesbrough said: “Parfetts has helped move my business to the next level. The team share our vision of where we can take it, and the move was straightforward. We’ve had a great response to the Go Local fascia, and I love the new store look, it’s fresh and clean, it just works.

“Parfetts offer good value, and it’s about 5% cheaper at wholesale than my previous supplier, which has an immediate benefit on cash flow. I also receive a 2% rebate on his spend, alongside regular offers and some great support.”

Parfetts is expanding its delivery service in the North East and now covers stores from Newcastle to Ripon.

The company has continued to invest in technology that has seen over 5,000 customers visit its depots or order online every week. The wholesaler says 19% of retailers now order online and enjoy the same offers that are available in the depot. Online orders can either be delivered, subject to availability, or use the ‘click and collect’ service.