Partners for Growth, Unilever’s award-winning, free and impartial convenience category and retailer advice programme, is celebrating its 15th year by launching a new retailer website.
The new website has undergone a complete refresh in response to a recent retailer survey. With a new look, new updated content, and a more user-friendly site navigation, it will enable retailers to access the content they’ve told us they want, more quickly and in a more engaging way.
Matthew Trembath, Unilever Channel Category Manager commented, “We regularly seek feedback from our site users and so in our 15th year, we wanted to ensure that we continue to provide them with the most relevant content and best possible user experience.”
The user survey found that retailers were overall very satisfied with the advice available, so much so that 95% of them stated that they would recommend it to other retailers. It showed that category advice was of particular interest, alongside the different sized planograms and best seller lists, the retailer testimonials and in-store activation case studies.
However, feedback also showed that some retailers hadn’t been aware of some of the content on the site, as the navigation didn’t facilitate its ease of access.
Trembath Continues, “Overall we were delighted with the survey findings, and are proud that 95% of the respondents would be happy to recommend our advice to other retailers. However, what was also clear is that changes needed to be made to the navigation, so that retailers can easily find the full scope of the content available.”
A simplified main navigation with drop downs will now help retailers see and access the full scope of the content available. This is supported by 4 homepage sliders to direct users to specific areas of site, such as category and shopper advice, sales growing opportunities, business advice from the Retailer Panel, and finally an area where retailers can contact our experts for help and advice.
The new content now includes newly updated category planograms and best seller lists, a seasonal calendar to make retailers aware of upcoming events, extra insight on in store activation and new retailer mentoring case studies.
Trembath closes “Having shared the new site navigation and content with our retailer panel, they told us that it was a big step forward in usability, so we hope that after 15 years of providing unbiased advice, and in an environment that has never been more challenging, we can continue to help even more retailers attract customers to their stores, keep them coming back and encourage them to spend more!”